Master AI workflows. Become a modern GTM operator.

Learn to build real GTM workflows in a live sessions. Get live help from seasoned experts, free access to vetted tools, exclusive prompts libraries and resources, and a community of peers.

Only 75 seats available for cohort 2 →  Classes start Sep 29th

Trusted by GTM operators from top-tier B2B SaaS ↓

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Master AI workflows. Become a modern GTM operator.

Learn to build real GTM workflows in a live sessions. Get live help from seasoned experts, free access to vetted tools, exclusive prompts libraries and resources, and a community of peers.

Only 75 seats available for cohort 2

→  Classes start Sep 29th

Trusted by GTM operators f

rom top-tier B2B SaaS

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Testimonials

Testimonials

Hear directly from our graduates

Hear directly from our graduates

Hear directly from our graduates

  • Heath Barnett

    Heath Barnett

    VP Revenue

    GTM Engineer School helped me translate strategy into structure. The live cohort sessions walked me through building operational decision frameworks and process automation in Clay and Lemlist. The program turned me from into a more modern, operational leader. If you want to confident hire GTM Engineers or agencies and drive impact through sensible GTM stack architecture decisions, this is the program to get.

    Kaylee Edmondson

    Kaylee Edmondson

    Founder & Solopreneur

    The learnings from this cohort were able to result in outputs that materially shifted pipeline attainment for all three of the clients I've been able to roll this out for so far. The cohort paid for itself in Week 1. This course was different from beginning to end. It was no-nonsense, hands-on, and very actionable. Courses with well-documented step-by-step guides to show you exactly how you get from beginning to end at implementing so many fundamental pieces for what this future of GTM engineering is shaping up to look like.

    Andrei Tit

    Andrei Țiț

    Head of Product Marketing

    Before I joined GTM Engineer School, I spent hours every month updating Ahrefs messaging. In just four weeks, I've learned how to better structure and automate messaging refreshes with Octave, while keeping the tone and style consistent across ongoing product updates and marketing materials (Ahrefs ships 140+ updates a year, so that's a lot).

    James hunserberg

    James Hunserberg

    Head of GTM Tech

    When I came into the GTM engineering program, I was curious, but not sold on the GTMe hype. Within the first few classes the exercises helped me build some damn impressive demos, which helped me pitch the model to my company. Results? Within two months of graduation we revamped our tech stack plans, started our search for our first in house GTMe, and my personal network in the space exploded!

    Laura Strazdina

    Laura Strazdina

    GTM Engineer

    The course gave me hands-on experience with different GTM tools and connected me with a community of practitioners. I appreciated being able to test various platforms and see how other people approach similar challenges. It was a solid introduction to the GTM landscape.

    Joseph good

    Joseph Good

    GTM Engineer

    During GTM Engineer School I built real-time workflows using Clay and AirOps that I deployed across our GTM team. We processed 500 more leads per month and cut manual effort by 80%. It was super helpful to develop a framework for sequencing, enrichment, and routing live with other cohort members. Would highly recommend if you want to build scalable systems across gtm, growth, sales, and cx.

    Dan Hicks

    Dan Hicks

    ABX Specialist

    Going into GTM Engineer School, I was desperate to move beyond generic ABX tactics and build workflows that scale across accounts. The live sessions taught me real-time integration of Octave, AirOps, and Clay into Salesforce, giving me confidence to build and automate entire playbooks. Within three weeks, I deployed a data enrichment-to-sequence flow that automatically scores 200 accounts daily, replacing a 10‑hour manual process. GTM Engineer School didn’t gave me an engine to drive outcomes.

    Ajayi Joel

    Ajayi Joel

    GTM Strategist

    Over eight immersive sessions, I learned to build fully automated outreach sequences using Clay and Lemlist. I laid hands in other tools as well 4 weeks into it, I started experimenting on clients projects with the knowledge and it increased my open rates. GTM Engineer School gave me the tools and momentum to elevate every campaign and stand out in my team as an operator.

    Vishal Arya

    Vishal Arya

    Sales Director

    GTME School vastly increased my capacity and creativity around Clay. This has added an extra dimension to my sales leadership with regards to helping my team generate outbound pipeline, work with the channel, and prepare for discovery calls.

    Manoj Singh

    Manoj Singh

    Growth Marketing Manager

    I joined The GTM Engineering School for 2 main reasons, to see what's the right tool for me and how are people using the tool. I got both. I've worked in growth for 4 years now in various start-ups and scale-ups working on top of the funnel acquisition plays, but the GTM Engineering School left me teaching more. How is it different than many posts on workflows and automations you see on LinkedIn? Well, it cuts through the noise, makes you do those things in practice and gives you deeper perspective

  • Heath Barnett

    Heath Barnett

    VP Revenue

    GTM Engineer School helped me translate strategy into structure. The live cohort sessions walked me through building operational decision frameworks and process automation in Clay and Lemlist. The program turned me from into a more modern, operational leader. If you want to confident hire GTM Engineers or agencies and drive impact through sensible GTM stack architecture decisions, this is the program to get.

    Kaylee Edmondson

    Kaylee Edmondson

    Founder & Solopreneur

    The learnings from this cohort were able to result in outputs that materially shifted pipeline attainment for all three of the clients I've been able to roll this out for so far. The cohort paid for itself in Week 1. This course was different from beginning to end. It was no-nonsense, hands-on, and very actionable. Courses with well-documented step-by-step guides to show you exactly how you get from beginning to end at implementing so many fundamental pieces for what this future of GTM engineering is shaping up to look like.

    Andrei Tit

    Andrei Țiț

    Head of Product Marketing

    Before I joined GTM Engineer School, I spent hours every month updating Ahrefs messaging. In just four weeks, I've learned how to better structure and automate messaging refreshes with Octave, while keeping the tone and style consistent across ongoing product updates and marketing materials (Ahrefs ships 140+ updates a year, so that's a lot).

    James hunserberg

    James Hunserberg

    Head of GTM Tech

    When I came into the GTM engineering program, I was curious, but not sold on the GTMe hype. Within the first few classes the exercises helped me build some damn impressive demos, which helped me pitch the model to my company. Results? Within two months of graduation we revamped our tech stack plans, started our search for our first in house GTMe, and my personal network in the space exploded!

    Laura Strazdina

    Laura Strazdina

    GTM Engineer

    The course gave me hands-on experience with different GTM tools and connected me with a community of practitioners. I appreciated being able to test various platforms and see how other people approach similar challenges. It was a solid introduction to the GTM landscape.

    Joseph good

    Joseph Good

    GTM Engineer

    During GTM Engineer School I built real-time workflows using Clay and AirOps that I deployed across our GTM team. We processed 500 more leads per month and cut manual effort by 80%. It was super helpful to develop a framework for sequencing, enrichment, and routing live with other cohort members. Would highly recommend if you want to build scalable systems across gtm, growth, sales, and cx.

    Dan Hicks

    Dan Hicks

    ABX Specialist

    Going into GTM Engineer School, I was desperate to move beyond generic ABX tactics and build workflows that scale across accounts. The live sessions taught me real-time integration of Octave, AirOps, and Clay into Salesforce, giving me confidence to build and automate entire playbooks. Within three weeks, I deployed a data enrichment-to-sequence flow that automatically scores 200 accounts daily, replacing a 10‑hour manual process. GTM Engineer School didn’t gave me an engine to drive outcomes.

    Ajayi Joel

    Ajayi Joel

    GTM Strategist

    Over eight immersive sessions, I learned to build fully automated outreach sequences using Clay and Lemlist. I laid hands in other tools as well 4 weeks into it, I started experimenting on clients projects with the knowledge and it increased my open rates. GTM Engineer School gave me the tools and momentum to elevate every campaign and stand out in my team as an operator.

    Vishal Arya

    Vishal Arya

    Sales Director

    GTME School vastly increased my capacity and creativity around Clay. This has added an extra dimension to my sales leadership with regards to helping my team generate outbound pipeline, work with the channel, and prepare for discovery calls.

    Manoj Singh

    Manoj Singh

    Growth Marketing Manager

    I joined The GTM Engineering School for 2 main reasons, to see what's the right tool for me and how are people using the tool. I got both. I've worked in growth for 4 years now in various start-ups and scale-ups working on top of the funnel acquisition plays, but the GTM Engineering School left me teaching more. How is it different than many posts on workflows and automations you see on LinkedIn? Well, it cuts through the noise, makes you do those things in practice and gives you deeper perspective

Program schedule

What a typical week looks like

Mon

Tue

Wed

Thur

Fri

Sat

Sun

Mon-Tue

Sat

Fri

Wed

Thu-Mon

Mon

Thu-Mon

Mon-Tue — Warm-up

We send you a one pager and Loom walkthrough to familiarize with the tool and the next week's contents, so you know what's coming.


Wed — Whiteboard session

Lead instructors hosts a 2 hours lecture and whiteboard session to teach you the tool’s core capabilities. Class recordings available on the day on YouTube.


Thu-Mon — Async building

We’ll drop you a pre-built workflow in your workspace, and give you an exercise to build upon it and expand your skillset. Take the rest of the week to build.


Thu-Fri — Debugging breakouts

Join optional, 90 mins TAs-led breakout rooms with other peers to ask targeted questions, debug your workflows, and jam with other builders. There'll be multiple slots so you join when suits you.

Mon

Tue

Wed

Thur

Fri

Sat

Sun

Mon-Tue

Sat

Fri

Wed

Thu-Mon

Mon

Thu-Mon

Mon-Tue — Warm-up

We send you a one pager and Loom walkthrough to familiarize with the tool and the next week's contents, so you know what's coming.


Wed — Whiteboard session

Lead instructors hosts a 2 hours lecture and whiteboard session to teach you the tool’s core capabilities. Class recordings available on the day on YouTube.


Thu-Mon — Async building

We’ll drop you a pre-built workflow in your workspace, and give you an exercise to build upon it and expand your skillset. Take the rest of the week to build.


Thu-Fri — Debugging breakouts

Join optional, 90 mins TAs-led breakout rooms with other peers to ask targeted questions, debug your workflows, and jam with other builders. There'll be multiple slots so you join when suits you.

Mon-Tue — Warm-up

We send you a one pager and Loom walkthrough to familiarize with the tool and the next week's contents, so you know what's coming.


Mon to Tue

Wed — Whiteboard session

Lead instructors hosts a 2 hours lecture and whiteboard session to teach you the tool’s core capabilities. Class recordings available on the day on YouTube.


Wed

Thu-Mon — Async building

We’ll drop you a pre-built workflow in your workspace, and give you an exercise to build upon it and expand your skillset. Take the rest of the week to build.


Thur to Sun

Thu-Fri — Debugging breakouts

Join optional, 90 mins TAs-led breakout rooms with other peers to ask targeted questions, debug your workflows, and jam with other builders. There'll be multiple slots so you join when suits you.

Thur to Mon  

Program contents

What you’ll learn in five weeks.

And you're welcome to stick around for more.

Lead instructor

Content overview

Week 0

GTME async primer

Lead instructor

Led by:

Jared & Matteo

Content overview

• Intro to GTM Engineering

• Mini-test to define your starting point

Week 1

Research, enrichment, scoring

You'll build in:

Lead instructor

Led by:

Yash Tekriwal

Content overview

• Create qualified company and prospect lists

• Waterfall enrichment and AI research

• Score and route leads with formulas

• CRM hygiene, enrichment, and advanced use cases

Week 2

ICP, messaging, personalization

You'll build in:

Lead instructor

Led by:

Zach Vidibor

Content overview

• Create ICP, messaging, and positioning library

• Build AI agents grounded in your ICP

• Connect Octave to Clay to make outbound context-aware

Week 3

Workflow automation pt. I

You'll build in:

Lead instructor

Led by:

Tariq Minhas

Content overview

• Build account research & qualification agents

• Find, enrich, score, and outreach to ICP lookalikes

• Create custom research assets for your reps

Week 4

Workflow automation pt II

You'll build in:

Lead instructor

Led by:

Content overview

• TBC — come and check back in later 😉

Week 5

Content, AEO, & LLM optimization

You'll build in:

Lead instructor

Led by:

Eoin Clancy

Content overview

• Create unique SEO and social content at scale

• Refresh your content with video, FAQs, and more

• Optimize content for AEO and LLMs citations

Week 6 to 10

Ongoing, optional workshops

Lead instructor

Led by our TAs:

Content overview

• Weekly debugging workshops with lead instructors & TAs

• Go beyond basic use cases and prompting

• Learn from the best in the game how to connect the dots

Who is it for

Who is it for

We’ve designed GTM Engineer School for tech-savvy operators who want to learn hands-on.

We’ve designed GTM Engineer School for tech-savvy operators who want to learn hands-on.

RevOps and Growth professionals

Learn how to 10X your output by automating your manual workflows and drive pipeline.

Revenue Leaders

Learn top-tier tools and use cases of GTM Engineering to hire agencies or FTEs confidently.

Agency owners

Learn from experts the core workflows, tools, and prompts to start your GTM agency.

Why GTM Engineer School

What makes our program different

Cross-tool expertise

Go beyond one tool and learn how to connect the full GTM stack with APIs and create integrated AI workflows.

Cross-tool expertise

Go beyond one tool and learn how to connect the full GTM stack with APIs and create integrated AI workflows.

Cross-tool expertise

Go beyond one tool and learn how to connect the full GTM stack with APIs and create integrated AI workflows.

Hands-on learning

Start with pre-made workflows and build upon them to keep one foot in the known while venturing out your comfort zone.

Hands-on learning

Start with pre-made workflows and build upon them to keep one foot in the known while venturing out your comfort zone.

Hands-on learning

Start with pre-made workflows and build upon them to keep one foot in the known while venturing out your comfort zone.

woman standing near blue steel gate
man standing near white wall

Expert-led training

Learn directly from seasoned GTM Engineers and those who are building the tools of the modern stack.

woman standing near blue steel gate
man standing near white wall

Expert-led training

Learn directly from seasoned GTM Engineers and those who are building the tools of the modern stack.

woman standing near blue steel gate
man standing near white wall

Expert-led training

Learn directly from seasoned GTM Engineers and those who are building the tools of the modern stack.

Free credits, pre-built workflows, and curated guides

Test and learn fast with free tool credits, ready-made workflows, and step-by-step playbooks.

Free credits, pre-built workflows, and curated guides

Test and learn fast with free tool credits, ready-made workflows, and step-by-step playbooks.

Free credits, pre-built workflows, and curated guides

Test and learn fast with free tool credits, ready-made workflows, and step-by-step playbooks.

selective focus photography of jolly woman using peace hand gesture
smiling woman wearing gray hoodie
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person wearing blue top smiling

Slack community with concrete use cases

Get ongoing support from instructors beyond the 4 weeks, get job opportunities, and network with like-minded, ambitious peers.

selective focus photography of jolly woman using peace hand gesture
smiling woman wearing gray hoodie
portrait photography of man
person wearing blue top smiling

Slack community with concrete use cases

Get ongoing support from instructors beyond the 4 weeks, get job opportunities, and network with like-minded, ambitious peers.

selective focus photography of jolly woman using peace hand gesture
smiling woman wearing gray hoodie
portrait photography of man
person wearing blue top smiling

Slack community with concrete use cases

Get ongoing support from instructors beyond the 4 weeks, get job opportunities, and network with like-minded, ambitious peers.

Pricing

Become your team's multiplier

Join top B2B GTM operators who learn by doing

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Pricing

Become your team's multiplier

Join top B2B GTM operators who learn by doing

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Join Cohort 2

$1,850

What's included:

4 weeks of live, project-based learning

4 weeks of live, project-based learning

$7000 worth of access to vetted tools

$7000 worth of access to vetted tools

Lecture session replays and slide decks

Lecture session replays and slide decks

Pre-built GTM workflows and exercises to build upon them

Pre-built GTM workflows and exercises to build upon them

Notion guides, curated prompts, and custom GPTs

Notion guides, curated prompts, and custom GPTs

Loom walkthrough for each exercise

Loom walkthrough for each exercise

Slack community to network with instructors & peers

Slack community to network with instructors & peers

Earn a certificate to display on LinkedIn

Earn a certificate to display on LinkedIn

News

Top 1% GTM leaders trust GTM Engineer School

INSTRUCTORS

Who you’ll learn from

Eoin Clancy

Head of Growth, Airops

Eoin Clancy

Head of Growth, Airops

Eoin Clancy

Head of Growth, Airops

Tariq Minhas

Commando-in-chief, Cargo

Tariq Minhas

Commando-in-chief, Cargo

Tariq Minhas

Commando-in-chief, Cargo

Yash Tekriwal

Lead Educator, Clay

Yash Tekriwal

Lead Educator, Clay

Yash Tekriwal

Lead Educator, Clay

FAQs

Frequently asked questions

What is GTM Engineer School?
Who is the GTM Engineer School for?
What makes GTM Engineer School different from other courses?
What does a typical class look like?
What if I don't build my workflow within the class time?
What do I need to bring to class?
Will there be time to network with other students?
I'm already advanced in one of the tools — is this still for me?
Will the sessions be recorded?
Are tickets refundable?
I don't like when specific products are pushed to me. Can I still learn the underlying GTM Engineering principles?
I can't make it this time. Will there be future cohorts?
Why would I pay $1850 to watch vendor demos?
Can't I just drool over cool Linkedin posts instead?
What is GTM Engineer School?
Who is the GTM Engineer School for?
What makes GTM Engineer School different from other courses?
What does a typical class look like?
What if I don't build my workflow within the class time?
What do I need to bring to class?
Will there be time to network with other students?
I'm already advanced in one of the tools — is this still for me?
Will the sessions be recorded?
Are tickets refundable?
I don't like when specific products are pushed to me. Can I still learn the underlying GTM Engineering principles?
I can't make it this time. Will there be future cohorts?
Why would I pay $1850 to watch vendor demos?
Can't I just drool over cool Linkedin posts instead?
What is GTM Engineer School?
Who is the GTM Engineer School for?
What makes GTM Engineer School different from other courses?
What does a typical class look like?
What if I don't build my workflow within the class time?
What do I need to bring to class?
Will there be time to network with other students?
I'm already advanced in one of the tools — is this still for me?
Will the sessions be recorded?
Are tickets refundable?
I don't like when specific products are pushed to me. Can I still learn the underlying GTM Engineering principles?
I can't make it this time. Will there be future cohorts?
Why would I pay $1850 to watch vendor demos?
Can't I just drool over cool Linkedin posts instead?

ABOUT

Who's building GTM Engineer School

Jared and Matteo bootstrapped GTM Engineer School in January 2025 to help ambitious GTM operators stay current and make stride in their careers.


DM us on LinkedIn with your questions.

Jared Waxman

Co-Founder, GTM Engineer School

Jared Waxman

Co-Founder, GTM Engineer School

Jared Waxman

Co-Founder, GTM Engineer School

Matteo Tittarelli

Co-Founder, GTM Engineer School

Matteo Tittarelli

Co-Founder, GTM Engineer School

Matteo Tittarelli

Co-Founder, GTM Engineer School

Live, expert-led sessions to learn

GTM Engineering in premiere, vetted tools.

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