Become your team's multiplier by embracing GTM Engineering

Learn to build real GTM workflows in a four-weeks program of live sessions. Get live help from seasoned experts, free access to vetted tools, exclusive prompts libraries and resources, and a community of peers.

Cohort 1 is SOLD OUT

Be the first one to know about future cohorts

Get ROI estimates

Join classes with operators from cutting-edge B2B SaaS

Become your team's multiplier by embracing GTM Engineering

Cohort 1 is SOLD OUT

Be the first one to know about future cohorts

Get ROI estimates

Join classes with operators from cutting-edge B2B SaaS

In the news

Hear what GTM leaders are saying on LinkedIn

Why GTM Engineer School

What makes GTM Engineer School different

Hands-on learning

Learn by doing in live, project-based Zoom sessions. When stuck, get immediate help from expert instructors in breakout rooms.

Access vetted tools

Execute workflows directly into premiere, vetted tools. Access complimentary prompts, credits, and resources.

Master GTME fundamentals

This course is for beginners on the journey to embrace emerging cross-functional roles, empowered by the latest Al tools.

Learn from expert instructors

Tap into a pool of 30+ leading GTM Engineers who are shaping this nascent practice in their own business.

Cater for multiple GTM use cases

Learn how to inject AI into modern GTM use cases- cold outreach, warm outbound, and AI-led content creation.

Program overview

We built the first GTME course to help you master the fundamentals

Week 1

Course Introduction +
Messaging & Prospecting

3.5h total session — 2h of live, hands-on exercises

3.5

9:00am-12:30pm PT | 12:00pm-3:30pm ET | 5:00pm-8:30pm GMT

Sessions led by:

Developed in partnership with:

Class 1 •

Centralize your ICP & messaging

• Create your messaging and positioning library

• Generate value prop playbooks for key segments

• Build your own personalized sequence agent

• Connect Octave with Clay

Class 1 •

Centralize your ICP & messaging

• Create your messaging and positioning library

• Generate value prop playbooks for key segments

• Build your own personalized sequence agent

• Connect Octave with Clay

Class 1 •

Centralize your ICP & messaging

• Create your messaging and positioning library

• Generate value prop playbooks for key segments

• Build your own personalized sequence agent

• Connect Octave with Clay

Class 2 •

Prospect, research, and score customers

• Create a company and contact qualified prospect list

• Enrich company and contact data with waterfall enrichment

• Use Clayagent to run custom prospect research

• Use Clay formulas to score leads and normalize data

Class 2 •

Prospect, research, and score customers

• Create a company and contact qualified prospect list

• Enrich company and contact data with waterfall enrichment

• Use Clayagent to run custom prospect research

• Use Clay formulas to score leads and normalize data

Class 2 •

Prospect, research, and score customers

• Create a company and contact qualified prospect list

• Enrich company and contact data with waterfall enrichment

• Use Clayagent to run custom prospect research

• Use Clay formulas to score leads and normalize data

Week 2

Cold outbound & Personalization

3.5h total session — 2h of live, hands-on exercises

3.5

9:00am-12:30pm PT | 12:00pm-3:30pm ET | 5:00pm-8:30pm GMT

Sessions led by:

Developed in partnership with:

Class 3 •

Personalization & sequencing

• Import personalized messaging from Clay into Lemlist

• Omni-channel cold outbound sequencing

Class 3 •

Personalization & sequencing

• Import personalized messaging from Clay into Lemlist

• Omni-channel cold outbound sequencing

Class 3 •

Personalization & sequencing

• Import personalized messaging from Clay into Lemlist

• Omni-channel cold outbound sequencing

Class 4 •

Deliverability & Optimization

• Domains, DNS, and deliverability technicals

• Warm up campaigns with Lemwarm

• Campaign optimization and testing

Class 4 •

Deliverability & Optimization

• Domains, DNS, and deliverability technicals

• Warm up campaigns with Lemwarm

• Campaign optimization and testing

Class 4 •

Deliverability & Optimization

• Domains, DNS, and deliverability technicals

• Warm up campaigns with Lemwarm

• Campaign optimization and testing

Week 3

Agentic GTM automation

3.5h total session — 2h of live, hands-on exercises

3.5

9:00am-12:30pm PT | 12:00pm-3:30pm ET | 5:00pm-8:30pm GMT

Sessions led by:

Developed in partnership with:

Class 5 •

Build account research & qualification tools

• Develop prompts to program your agents

• Set criteria to prioritize between automated and manual outreach

• Run a batch to process your prospect research data

Class 5 •

Build account research & qualification tools

• Develop prompts to program your agents

• Set criteria to prioritize between automated and manual outreach

• Run a batch to process your prospect research data

Class 5 •

Build account research & qualification tools

• Develop prompts to program your agents

• Set criteria to prioritize between automated and manual outreach

• Run a batch to process your prospect research data

Class 6 •

Layers AI tools into GTM plays

• Build a list of lookalikes of your best prospects using Ocean

• Assign the next best action using research and qualification agents

• Identify qualified contacts from social signals

• Draft personalized copy for a sales rep to engage with leads

Class 6 •

Layers AI tools into GTM plays

• Build a list of lookalikes of your best prospects using Ocean

• Assign the next best action using research and qualification agents

• Identify qualified contacts from social signals

• Draft personalized copy for a sales rep to engage with leads

Class 6 •

Layers AI tools into GTM plays

• Build a list of lookalikes of your best prospects using Ocean

• Assign the next best action using research and qualification agents

• Identify qualified contacts from social signals

• Draft personalized copy for a sales rep to engage with leads

Week 4

AI-led content creation
Course wrap

3.5h total session — 2h of live, hands-on exercises

3.5

9:00am-12:30pm PT | 12:00pm-3:30pm ET | 5:00pm-8:30pm GMT

Sessions led by:

Developed in partnership with:

Class 7 •

Create SEO content from a keyword

• Build your knowledge base, brand kit, and TOV AirOps

• Create unique SEO content at scale from your resources

• Repurpose SEO content into socials

• Add human review steps in the process

Class 7 •

Create SEO content from a keyword

• Build your knowledge base, brand kit, and TOV AirOps

• Create unique SEO content at scale from your resources

• Repurpose SEO content into socials

• Add human review steps in the process

Class 7 •

Create SEO content from a keyword

• Build your knowledge base, brand kit, and TOV AirOps

• Create unique SEO content at scale from your resources

• Repurpose SEO content into socials

• Add human review steps in the process

Class 8 •

Optimize existing long-form content

• Research optimization opportunities programmatically

• Automatically add internal linking, FAQs, and video to content

• Automatically optimize meta titles and description

Class 8 •

Optimize existing long-form content

• Research optimization opportunities programmatically

• Automatically add internal linking, FAQs, and video to content

• Automatically optimize meta titles and description

Class 8 •

Optimize existing long-form content

• Research optimization opportunities programmatically

• Automatically add internal linking, FAQs, and video to content

• Automatically optimize meta titles and description

Lead instructors

Learn from the experts

making GTME a thing

You'll learn directly from a unique rosters of those

who are building the modern tools of GTM Engineers

Eoin Clancy

Head of Growth, Airops

Eoin Clancy

Head of Growth, Airops

Eoin Clancy

Head of Growth, Airops

Tariq Minhas

Commando-in-chief, Cargo

Tariq Minhas

Commando-in-chief, Cargo

Tariq Minhas

Commando-in-chief, Cargo

Yash Tekriwal

Lead Educator, Clay

Yash Tekriwal

Lead Educator, Clay

Yash Tekriwal

Lead Educator, Clay

Zach Vidibor

CEO, Octave

Zach Vidibor

CEO, Octave

Zach Vidibor

CEO, Octave

Alexy Bouvet

RevOps, Lemlist

Alexy Bouvet

RevOps, Lemlist

Alexy Bouvet

RevOps, Lemlist

Become your team's multiplier

Embrace GTM Engineering and AI workflows and change your company's trajectory.

Be the first one to know about future cohorts

Warm outbound

Hands-on execution

APIs

Cold outbound

AI workflows

AI-led content

Agents

Intent signals

Teaching Assistants

Get live, technical help directly when building

Access live help from seasoned experts directly in the breakout rooms when building workflows in our live sessions

Patrick Spychalski

Co-founder, The Kiln

Patrick Spychalski

Co-founder, The Kiln

Wesley Hoang

Co-founder, Cymate

Wesley Hoang

Co-founder, Cymate

Josh Whitfield

CEO, Content Media Marketing

Josh Whitfield

CEO, Content Media Marketing

Nicolas Schell

Co-Founder, Scalantec

Nicolas Schell

Co-Founder, Scalantec

Bobby Offterdinger

Founder, Tam to Target

Bobby Offterdinger

Founder, Tam to Target

Alex Lee

Founder, Deal Closers

Alex Lee

Founder, Deal Closers

Jorge Macías

Advisor, Offsite

Jorge Macías

Advisor, Offsite

Melanie Dell'Olio

AI Solutions Architect Airops

Melanie Dell'Olio

AI Solutions Architect Airops

Kellen Casebeer

Founder, The Deal Lab

Kellen Casebeer

Founder, The Deal Lab

Arpit Choudhury

Founder, Databeats

Arpit Choudhury

Founder, Databeats

Jason Pulliam

Rev Ops, Vitality Marketing

Jason Pulliam

Rev Ops, Vitality Marketing

Theo Kanellopoulos

GTM Manager, SalesCaptain

Theo Kanellopoulos

GTM Manager, SalesCaptain

Steven Male

Head of Growth, Airops

Steven Male

Head of Growth, Airops

Karl Rafidimanana

GTM Lead Elba

Karl Rafidimanana

GTM Lead Elba

Bill Stathopoulos

CEO, Sales Captain

Bill Stathopoulos

CEO, Sales Captain

Andrea McCormick

AI Solutions Architect, Airops

Andrea McCormick

AI Solutions Architect, Airops

Abdullahi Elmi

AI Solutions Architect Airops

Abdullahi Elmi

AI Solutions Architect Airops

Julian Tempelsman

Co-founder & CTO, Octave

Julian Tempelsman

Co-founder & CTO, Octave

Antonio Vidal

Senior Growth Manager, Ashby

Antonio Vidal

Senior Growth Manager, Ashby

Eric Nowoslawski

Founder, Growth Engine X

Eric Nowoslawski

Founder, Growth Engine X

Andy Muns

SEO, Telnyx

Andy Muns

SEO, Telnyx

Sanjay Lalsingue

Growth Outbound Manager, Greenly

Sanjay Lalsingue

Growth Outbound Manager, Greenly

Jules Maregiano

Growth Ops Manager, Shipup

Jules Maregiano

Growth Ops Manager, Shipup

Testimonials

What our students are saying

Pricing

We built the first GTME course to help you master the fundamentals

Join operators and leaders from cutting-edge companies like

join the inaugural Cohort 1

GTM Engineer School

Master the fundamentals of GTM Engineering

$2,500

Best for operators who want to learn by doing

What's included:

Eight, 3.5h live sessions of project-based learning

$7000 worth of access to vetted tools

16 GTM ready-to-use workflows

Live, hands-on help from expert instructors

Recordings of each session

Slides decks outlining core GTM Engineer principles

Notion guides and Storylane demos for each exercise

Curated prompts for each exercise

Slack community to network with instructors & peers

Earn a certificate to display on LinkedIn

Creators

Behind the GTM Engineer School

Jared approached Matteo back in January '25 with an idea — bring together the best experts and the most avid learners of this emerging discipline.

We're bootstrapping GTM Engineer School to build the educational railways for the next generation of GTM operators.

DM us on LinkedIn with your questions about the program.

Jared Waxman

Co-Founder, GTM Engineer School

Jared Waxman

Co-Founder, GTM Engineer School

Matteo Tittarelli

Co-Founder, Genesys Growth

Matteo Tittarelli

Co-Founder, Genesys Growth

Frequently Asked Questions

What is GTM Engineer School?

Who is the GTM Engineer School for?

What makes GTM Engineer School different from other courses?

What does a typical class look like?

What if I don’t build my workflow within the class time?

What do I need to bring to class?

Will there be time to network with other students?

I’m already advanced in one of the tools — is this still for me?

Will the sessions be recorded?

Are tickets refundable?

I don’t like when specific products are pushed to me. Can I still learn the underlying GTM Engineering principles?

I can’t make it this time. Will there be future cohorts?

The price is steep. Can you meet me halfway?

Why would I pay $2500 to watch vendor demos?

Can’t I just drool over cool LinkedIn posts instead?

What is GTM Engineer School?

Who is the GTM Engineer School for?

What makes GTM Engineer School different from other courses?

What does a typical class look like?

What if I don’t build my workflow within the class time?

What do I need to bring to class?

Will there be time to network with other students?

I’m already advanced in one of the tools — is this still for me?

Will the sessions be recorded?

Are tickets refundable?

I don’t like when specific products are pushed to me. Can I still learn the underlying GTM Engineering principles?

I can’t make it this time. Will there be future cohorts?

The price is steep. Can you meet me halfway?

Why would I pay $2500 to watch vendor demos?

Can’t I just drool over cool LinkedIn posts instead?

Learn GTM Engineering from experts at