Become your team's multiplier by embracing GTM Engineering
Learn to build real GTM workflows in a four-weeks program of live sessions. Get live help from seasoned experts, free access to vetted tools, exclusive prompts libraries and resources, and a community of peers.
11 : 03 : 53 : 31
Cohort 1 starts on April 29th.
Only 50 seats available.
Join classes with operators and leaders from cutting-edge B2B SaaS
Become your team's multiplier by embracing GTM Engineering
Learn to build real GTM workflows in a four-weeks program of live sessions. Get live help from seasoned experts, free access to vetted tools, exclusive prompts libraries and resources, and a community of peers.
11 : 03 : 53 : 31
Cohort 1 starts on April 29th.
Only 50 seats available.
Join classes with operators and leaders from cutting-edge B2B SaaS
In the news
Hear what GTM leaders are saying on LinkedIn
Why GTM Engineer School
What makes GTM Engineer School different
Hands-on learning
Learn by doing in live, project-based Zoom sessions. When stuck, get immediate help from expert instructors in breakout rooms.
Access vetted tools
Execute workflows directly into premiere, vetted tools. Access complimentary prompts, credits, and resources.
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Master GTME fundamentals
This course is for beginners on the journey to embrace emerging cross-functional roles, empowered by the latest Al tools.
Learn from expert instructors
Tap into a pool of 30+ leading GTM Engineers who are shaping this nascent practice in their own business.
AI
Cater for multiple GTM use cases
Learn how to inject AI into modern GTM use cases- cold outreach, warm outbound, and AI-led content creation.
Program overview
We built the first GTME course to help you master the fundamentals
Week 1
Course Introduction +
Messaging & Prospecting
3.5h total session — 2h of live, hands-on exercises
3.5
9:00am-12:30pm PT | 12:00pm-3:30pm ET | 5:00pm-8:30pm GMT
Sessions led by:
Developed in partnership with:
Apr 29th •
Codify your messaging in Octave
• Create your messaging and positioning library
• Generate value prop playbooks for key segments
Apr 29th •
Codify your messaging in Octave
• Create your messaging and positioning library
• Generate value prop playbooks for key segments
Apr 29th •
Codify your messaging in Octave
• Create your messaging and positioning library
• Generate value prop playbooks for key segments
Apr 29th •
Export your messaging into Clay
• Build your own personalized sequence agent
• Connect Octave with Clay
Apr 29th •
Export your messaging into Clay
• Build your own personalized sequence agent
• Connect Octave with Clay
Apr 29th •
Export your messaging into Clay
• Build your own personalized sequence agent
• Connect Octave with Clay
May 2nd •
Create prospect lists in Clay
• Create a company and contact prospect list
• Enrich company and contact data with waterfall enrichment
• Verify accuracy of prospect emails and phone numbers
May 2nd •
Create prospect lists in Clay
• Create a company and contact prospect list
• Enrich company and contact data with waterfall enrichment
• Verify accuracy of prospect emails and phone numbers
May 2nd •
Create prospect lists in Clay
• Create a company and contact prospect list
• Enrich company and contact data with waterfall enrichment
• Verify accuracy of prospect emails and phone numbers
May 2nd •
Run custom research & lead scoring in Clay
• Use Clayagent to run custom prospect research
• Use Clay formulas to create custom scoring logic
• Normalize and clean prospect data
May 2nd •
Run custom research & lead scoring in Clay
• Use Clayagent to run custom prospect research
• Use Clay formulas to create custom scoring logic
• Normalize and clean prospect data
May 2nd •
Run custom research & lead scoring in Clay
• Use Clayagent to run custom prospect research
• Use Clay formulas to create custom scoring logic
• Normalize and clean prospect data
Week 2
Cold outbound & Personalization
3.5h total session — 2h of live, hands-on exercises
3.5
9:00am-12:30pm PT | 12:00pm-3:30pm ET | 5:00pm-8:30pm GMT
Sessions led by:
Developed in partnership with:
May 6th •
Personalization & sequencing in Lemlist
• Import personalized messaging from Clay into Lemlist
• Omni-channel cold outbound sequencing
• Connect Clay and Lemlist with API
May 6th •
Personalization & sequencing in Lemlist
• Import personalized messaging from Clay into Lemlist
• Omni-channel cold outbound sequencing
• Connect Clay and Lemlist with API
May 6th •
Personalization & sequencing in Lemlist
• Import personalized messaging from Clay into Lemlist
• Omni-channel cold outbound sequencing
• Connect Clay and Lemlist with API
May 6th •
Deliverability in Lemlist
• Domains, DNS, and deliverability technicals
• Warm up campaigns with Lemwarm
• Deliverability monitoring
May 6th •
Deliverability in Lemlist
• Domains, DNS, and deliverability technicals
• Warm up campaigns with Lemwarm
• Deliverability monitoring
May 6th •
Deliverability in Lemlist
• Domains, DNS, and deliverability technicals
• Warm up campaigns with Lemwarm
• Deliverability monitoring
May 9th •
Enrollments, follow-up, and optimizations
• Enroll prospects in omni-channel programs
• Trigger email follow ups and optimize performance
• Campaign optimization and testing
May 9th •
Enrollments, follow-up, and optimizations
• Enroll prospects in omni-channel programs
• Trigger email follow ups and optimize performance
• Campaign optimization and testing
May 9th •
Enrollments, follow-up, and optimizations
• Enroll prospects in omni-channel programs
• Trigger email follow ups and optimize performance
• Campaign optimization and testing
Week 3
Agentic GTM automation
3.5h total session — 2h of live, hands-on exercises
3.5
9:00am-12:30pm PT | 12:00pm-3:30pm ET | 5:00pm-8:30pm GMT
Sessions led by:
Developed in partnership with:
May 13th •
Build an account research agent in Cargo
• Develop prompts to program your Cargo research agent
• Run a batch to process your prospect research data
May 13th •
Build an account research agent in Cargo
• Develop prompts to program your Cargo research agent
• Run a batch to process your prospect research data
May 13th •
Build an account research agent in Cargo
• Develop prompts to program your Cargo research agent
• Run a batch to process your prospect research data
May 13th •
Build a lead qualification agent in Cargo
• Set criteria to prioritize between automated and manual outreach
• Run a batch to programmatically qualify your leads
May 13th •
Build a lead qualification agent in Cargo
• Set criteria to prioritize between automated and manual outreach
• Run a batch to programmatically qualify your leads
May 13th •
Build a lead qualification agent in Cargo
• Set criteria to prioritize between automated and manual outreach
• Run a batch to programmatically qualify your leads
May 19th •
Engage lookalikes of recently closed deals
• Build a list of lookalikes of your best prospects using Ocean
• Assign the next best action using research and qualification agents
May 19th •
Engage lookalikes of recently closed deals
• Build a list of lookalikes of your best prospects using Ocean
• Assign the next best action using research and qualification agents
May 19th •
Engage lookalikes of recently closed deals
• Build a list of lookalikes of your best prospects using Ocean
• Assign the next best action using research and qualification agents
May 19th •
Engage prospects based on product signals
• Identify qualified upsells from product signals
• Qualify using account research and lead qualification agents
• Draft personalized copy for a sales rep to engage with users
May 19th •
Engage prospects based on product signals
• Identify qualified upsells from product signals
• Qualify using account research and lead qualification agents
• Draft personalized copy for a sales rep to engage with users
May 19th •
Engage prospects based on product signals
• Identify qualified upsells from product signals
• Qualify using account research and lead qualification agents
• Draft personalized copy for a sales rep to engage with users
Week 4
AI-led content creation
Course wrap
3.5h total session — 2h of live, hands-on exercises
3.5
9:00am-12:30pm PT | 12:00pm-3:30pm ET | 5:00pm-8:30pm GMT
Sessions led by:
Developed in partnership with:
May 20th •
Create SEO content from a topic in AirOps
• Build your knowledge base and brand kit in AirOps
• Build your content creation workflow in AirOps
• Add human review steps in the process
May 20th •
Create SEO content from a topic in AirOps
• Build your knowledge base and brand kit in AirOps
• Build your content creation workflow in AirOps
• Add human review steps in the process
May 20th •
Create SEO content from a topic in AirOps
• Build your knowledge base and brand kit in AirOps
• Build your content creation workflow in AirOps
• Add human review steps in the process
May 20th •
Repurpose SEO content into social in AirOps
• Pull TOV and templates from your AirOps knowledge base
• Build your repurposing workflow using your TOV & templates
• Add human review steps in the process
May 20th •
Repurpose SEO content into social in AirOps
• Pull TOV and templates from your AirOps knowledge base
• Build your repurposing workflow using your TOV & templates
• Add human review steps in the process
May 20th •
Repurpose SEO content into social in AirOps
• Pull TOV and templates from your AirOps knowledge base
• Build your repurposing workflow using your TOV & templates
• Add human review steps in the process
May 23rd •
Optimize existing long-form content
• Research optimization opportunities programmatically
• Automatically add internal linking to content piece
• Automatically optimize meta titles and description
May 23rd •
Optimize existing long-form content
• Research optimization opportunities programmatically
• Automatically add internal linking to content piece
• Automatically optimize meta titles and description
May 23rd •
Optimize existing long-form content
• Research optimization opportunities programmatically
• Automatically add internal linking to content piece
• Automatically optimize meta titles and description
May 23rd •
Create messaging assets from Octave
• Pull messaging from Octave into your AirOps knowledge base
• Create assets like sales decks from Octave within AirOps
May 23rd •
Create messaging assets from Octave
• Pull messaging from Octave into your AirOps knowledge base
• Create assets like sales decks from Octave within AirOps
May 23rd •
Create messaging assets from Octave
• Pull messaging from Octave into your AirOps knowledge base
• Create assets like sales decks from Octave within AirOps
Lead Instructors
Learn from the experts
making GTME a thing
You'll learn directly from a unique rosters of those
who are building the modern tools of GTM Engineers
Become your team's multiplier
Embrace GTM Engineering and AI workflows and change your company's trajectory.
Only 50 seats available for Cohort 1.
Warm outbound
Hands-on execution
APIs
Cold outbound
AI workflows
AI-led content
Agents
Intent signals
Become your team's multiplier
Embrace GTM Engineering and AI workflows and change your company's trajectory.
Only 50 seats available for Cohort 1.
Warm outbound
Hands-on execution
APIs
Cold outbound
AI workflows
AI-led content
Agents
Intent signals
Teaching Assistants
Get live, technical help directly when building
Access live help from seasoned experts directly in the breakout rooms when building workflows in our live sessions
Pricing
We built the first GTME course to help you master the fundamentals
Join operators and leaders from cutting-edge companies like
Join operators and leaders from cutting-edge companies like
join the inaugural Cohort 1
GTM Engineer School
Master the fundamentals of GTM Engineering
$2,500
Best for operators who want to learn by doing
What's included:
Eight, 3.5h live sessions of project-based learning
$7000 worth of access to vetted tools
16 GTM ready-to-use workflows
Live, hands-on help from expert instructors
Recordings of each session
Slides decks outlining core GTM Engineer principles
Notion guides and Storylane demos for each exercise
Curated prompts for each exercise
Slack community to network with instructors & peers
Earn a certificate to display on LinkedIn
Events
Get a sneak peek of the course
In the lead up to launch, we're bringing in our lead instructors who'll give walk you through of what we'll learn in class.
We'll also answer any question about the course.
Come join us!
Creators
Behind the GTM Engineer School
Jared approached Matteo back in January '25 with an idea — bring together the best experts and the most avid learners of this emerging discipline.
We're bootstrapping GTM Engineer School to build the educational railways for the next generation of GTM operators.
DM us on LinkedIn with your questions about the program.
Frequently Asked Questions
What is GTM Engineer School?
Who is the GTM Engineer School for?
What makes GTM Engineer School different from other courses?
What does a typical class look like?
What if I don’t build my workflow within the class time?
What do I need to bring to class?
Will there be time to network with other students?
I’m already advanced in one of the tools — is this still for me?
Will the sessions be recorded?
Are tickets refundable?
I don’t like when specific products are pushed to me. Can I still learn the underlying GTM Engineering principles?
I can’t make it this time. Will there be future cohorts?
The price is steep. Can you meet me halfway?
Why would I pay $2500 to watch vendor demos?
Can’t I just drool over cool LinkedIn posts instead?
What is GTM Engineer School?
Who is the GTM Engineer School for?
What makes GTM Engineer School different from other courses?
What does a typical class look like?
What if I don’t build my workflow within the class time?
What do I need to bring to class?
Will there be time to network with other students?
I’m already advanced in one of the tools — is this still for me?
Will the sessions be recorded?
Are tickets refundable?
I don’t like when specific products are pushed to me. Can I still learn the underlying GTM Engineering principles?
I can’t make it this time. Will there be future cohorts?
The price is steep. Can you meet me halfway?
Why would I pay $2500 to watch vendor demos?
Can’t I just drool over cool LinkedIn posts instead?
Learn GTM Engineering from experts at
Become your team's multiplier
Embrace GTM Engineering and AI workflows and change your company's trajectory.
Warm outbound
Hands-on execution
APIs
Cold outbound
AI workflows
AI-led content
Agents
Intent signals
